Cortina Productions creates interactive experiences at the new Little Caesars Arena

Cortina Productions has teamed up with the Detroit Red Wings and the Detroit Pistons to create three interactive experiences for the new Little Caesars Arena. These interactive experiences celebrate the heritage and history of these two renowned Detroit sports franchises.

It was an honor to be a part, even in a small way, of this amazing, world-class arena project for the city of Detroit, and to work with two of the best organizations in professional sports.

Jim Cortina, Principal


The exhibits include an inventive Augmented Reality (AR) experience, large format interactive “Fan’s Stations,” and video kiosks highlighting some of the greatest stories told by team broadcasters. In the AR Experience, fans appear virtually standing side-by-side with their favorite players and mascots to take fun and exciting selfies. We worked with players of both teams, including Henrik Zetterberg and Justin Abdelkader of the Red Wings and Andre Drummond of the Pistons.

At the large format “Fan’s Stations,” visitors are given the opportunity to dig deep into the history of both teams through a content-rich interactive experience. In various locations around the concourse, large 75” interactive touchscreens allow visitors to learn about the Red Wings and Pistons with life-sized images, team history, current team rosters, and the latest stats fed directly from the NHL and NBA to our custom content management system (CMS) which controls all of the exhibits. On evenings when there are concerts, an additional feature allows the stations to display content celebrating the great musical heritage of Motor City.

Finally, the “Ring of Honor” allows visitors to see one-of-a-kind artifacts in a more meaningful way. Artifact cases surround a canopy and in the center are three interactive touch screens. Cortina Productions produced shoots with George Blaha, the voice of the Pistons, and Ken Kal from the Red Wings, who offer up the inside scoop on the artifacts and the stories behind them.

Cortina Productions collaborated closely with both teams as well as exhibit designers Cambridge Seven Associates and exhibit fabricators and hardware integrators Design and Production (D&P) on this project.