Henry Ford Museum – Driving America

Driving America is the world’s premier automotive exhibition. At 80,000 square feet, this immense exhibit focuses on the influence that the automobile has had on American life and culture. It prominently features The Henry Ford’s extensive collection of vehicles, alongside authentic artifacts, displays, and digital exhibits. For The Henry Ford, Cortina Productions designed and produced 18 interactive 42-inch touchscreen tables and a signature film. These tables offer access to over 4,000 artifacts from The Henry Ford’s collection, including video interviews with experts and beautiful 360° photography that allows the visitor to climb inside The Henry Ford’s vast collection of vehicles. In addition, Cortina created 12 interactive games, allowing visitors to try everything from test-driving a Model T to answering calls on a CB radio.

TEAM
Media Design & Production by Cortina Productions
Exhibit Design by West Office Exhibition Design
AV Integration by Design & Production

AWARD
2012 CINE Golden Eagle Award: “Driving America"

Project Highlights

Signature Film
18 Interactives

Screengrab from the "Help Henry Innovate" interactive at the Henry Ford: Driving America exhibition.

Visitors enjoying an interactive table at the Henry Ford: Driving America exhibition.

"Plan the Car of Your Dreams" interactive at the Henry Ford: Driving America exhibition.

"Test Drive the Model T" interactive at the Henry Ford: Driving America exhibition.

"Talk Like a Trucker" interactive at the Henry Ford: Driving America exhibition.

Screengrab from the "Getting There in 1910" interactive at the Henry Ford: Driving America exhibition.

Screengrab from the "Plan the Car of Your Dreams" interactive at the Henry Ford: Driving America exhibition.

Screengrab from the "What Car Are You?" interactive at the Henry Ford: Driving America exhibition.