Little Caesars Arena

The new, state-of-the-art Little Caesars Arena in Detroit, Michigan is the home of the Detroit Red Wings and Detroit Pistons. The arena will also host numerous world-class entertainment events each year. In partnership with Olympia Entertainment, Cortina Productions designed and produced three interactive experiences that capture the spirit of the teams and the city of Detroit. The “Fan Experience” uses Augmented Reality to allow fans to virtually stand with different Red Wings or Pistons players and mascots, offering fans great photo opportunities. The “Ring of Honor” interactive allows visitors to explore the artifacts within exhibit cases and hear fascinating and little-known stories about each artifact. The “Fan’s Stations” offer large-scale, multi-touch interactive displays where fans can relive the great moments in team history, learn about star players and Hall of Famers, explore up-to-date stats about the current team, and browse or search the team's digital collections of images and video highlights.

Exhibit Design by Cambridge Seven Associates
Exhibit Fabrication and AV Systems by Design and Production, Inc.

Project Highlights

1 AR Experience
2 Interactives