The Zone is a one-of-a-kind interactive play experience in Jamestown, New York, located directly across from the National Comedy Center. Using personalization to encourage competition, build confidence, and make every child feel seen, the experience gives young visitors more than a place to play. It gives them a space to be recognized, tested, and celebrated.
From the moment visitors walk through the doors, The Zone begins to respond to them. Each child receives a wristband, creates a player card, and hears their name announced as they run through the tunnel like they are entering a championship game. From there, every challenge becomes part of a larger journey. Scores, personal bests, and highlights carry forward from one activity to the next.
Across The Zone, visitors take on a series of physical and interactive challenges designed to build confidence as much as excitement. They race, compete, test their limits, try again, and celebrate their progress while cheering on friends and family along the way.
What makes The Zone memorable is not the technology itself, but what it makes possible: a child hearing their name, seeing their face on screen, and realizing the experience knows they are there. For that moment, they are not just another kid. They are the star. They are the story.
TEAM
Exhibit Design: RWS Global
Fabrication: Boss Display
AV Integration: Electrosonic
Media Design & Production: Cortina Productions