Path to the Presidency and SNL has Special Appearance on the "TODAY Show"

In a kismet moment, on March 30th world’s collided on the “TODAY Show” with their humorous coverage of Lorne Michaels, creator and executive producer of Saturday Night Live, and the George W. Bush Presidential Library and Museum’s new special exhibit Path to the Presidency.

Appearing at an event with NBC’s Willie Geist and President George W. Bush, Lorne Michaels was there to talk about the history of Saturday Night Live’s political impersonations. As comedians throughout the many years of the show have made lasting impressions portraying the leaders of the free world, Saturday Night Live has become a source of pop culture and current events for many Americans.

The event was organized in part to promote the special Path to the Presidency interactive exhibit, running March 1st to October 9th at the George W. Bush Presidential Library and Museum. Offering visitors a chance to step into the shoes of presidential candidates throughout history, visitors are able to interact with the exhibit content by posing for their own campaign poster, practicing their handshake or build a policy platform.

Cortina Productions designed and produced media for the Path to the Presidency. One of Cortina Productions’ favorite media pieces for this special exhibit lets visitors try their hand at delivering an acceptance speech from the teleprompter to a cheering crowd. As part of the “TODAY Show” story, Willie Geist even stepped forward and gave it his presidential best.

Cortina Productions has been very fortunate to work on the Path to the Presidency special exhibit with the George W. Bush Presidential Library and Museum.  Also, we especially enjoyed this coverage by the TODAY Show because of our work with Premier Exhibitions on Saturday Night Live – The Exhibition.


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