The National Soccer Hall of Fame opened today in Frisco, Texas at Toyota Stadium, the home of FC Dallas. The new Hall of Fame is the first major league sports museum to be housed within a stadium and is the first museum to leverage facial recognition to provide a personalized visitor experience. The modern technology at the museum does not end there. The National Soccer Hall of Fame features nearly 20,000 square feet of immersive technology and interactive exhibits that celebrate the people who helped build soccer in the United States.
The new Hall of Fame focuses on personalization to create a one-of-a-kind experience. During registration, visitors create a profile by selecting their favorite teams, position on the pitch, and level of soccer fandom. Cortina Productions’ 15 interactive exhibits incorporate the facial recognition technology to recognize guests as they approach, and tailor the content to the visitor’s taste. Through the interactives, visitors can build their dream US National Team, design their own MLS kits, create a scarf that can be printed on-site, and test their soccer skills with gesture-based technology and virtual reality.